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By October 2014, Tinder users completed over one billion swipes per day, producing about twelve million matches per day.
Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.He was the company's initial CEO until March 2015, when he was replaced by former e Bay and Microsoft executive Chris Payne.Payne left the company, and Rad simultaneously returned as CEO, in August 2015.Boost allows users to make their profile the most visible profile in their area for thirty minutes, showing such profiles first to other nearby users.Tinder claims its users can receive up to ten times as many profile views as usual while Boost is active. Non-subscribers and Tinder Plus subscribers who want more Boosts can purchase additional Boost actions.