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A 2014 study found that MSM who used apps to meet sexual partners had greater odds of testing positive for gonorrhea and chlamydia compared with MSM who did not meet their partners online, but did not find any increased risk for syphilis or HIV.
Although another 2014 article posited that Craigslist advertisements for sexual encounters were correlated with HIV infection, a closer review of the analyses suggested that transmission was not correlated with Craigslist use at the individual level.
More than half (60%, 26/43) of newly diagnosed MSM reported meeting sexual partners online in the 12 months prior to their diagnosis.
Opportunities for public health agencies to promote HIV-related health messaging on these sites were limited.
Despite the growing body of research linking hookup sites to high-risk behavior, few studies have explored the associations between these sites and disease transmission.
Demographic, behavioral, and laboratory information were obtained from standardized survey questions and review of clinical data.
We conducted individual interviews to collect in-depth contextual data, including where patients met sexual partners in the 12 months preceding their HIV diagnosis and where they met the person they believed infected them with HIV.
Pricing was often based on “share of voice,” which measures the fraction of advertising reserved for each message; capturing at least 20% share of voice is often considered a useful benchmark for effectively penetrating a market with messaging.
This term refers to the percentage of all online content and conversations for a message relative to other messages.