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Apart from its peculiar ad philosophy, this vertical is very sensitive to geolocation, particularly when dating sites are in question.Typically, experienced marketers separate the countries where you can do dating in 3 tiers, with the first one containing the most popular countries, such as the US, Australia, UK, France, and Germany.If you’re a big game kind of guy and happen to have a cool budget (at least 00-00), you may wanna go for one of those Tier 1 countries, where competition is extremely stiff but the potential payout is awesome. Countries such as Norway, Canada, Denmark, Sweden, Brazil, and the Netherlands have a fair amount of traffic while the competition is much weaker than what you’d find playing with the big boys.If you’re an average affiliate, your best bet would be to go for Tier 2 countries, which are kind of a mixed bag. Simply put, you’re better off going for a lower competition, lower budget program, where you can perform the optimization and testing without too much of an initial loss.If you wanna search for any reasonable info, you’ll have to wade through a sea of clickbait links that offer literally zero value to you.
Landers are also pretty important, and you should use them as often as possible, as you want to make sure that your CTR is as high as possible.
It does require a bit of a paradigm shift and a different approach, but these sites can be goldmines with fairly little time and effort invested.
One of the first issues you’re going to run into is that this particular vertical is infamously spammy.
If you decide to get in on this bandwagon, you need to be ready to do a lot of tracking and testing – even more so than usual. Different age groups are interested in different stuff, so you need to know who your target audience is for the particular ad.
There are some clever and creative ways to avoid the dreaded NSFW (Not Safe For Work) label on your ads.