I match dating service
"Match's mission has always been around relationships and bringing people together.
We want to go beyond just being an app on your phone," said Match CEO Hesam Hosseini in an interview with Engadget.
"Automation is great, but it's not for everything--especially when it comes to relationships and love," said Hosseini.
Hosseini acknowledges that technology has its limits when it comes to dating.
After the phone call, you can update your coach through the app with any progress you've made or ask further questions.
Offering real-life, human support is a strategic move for Match, which launched in 1995 as one of the earliest dating sites.
While Match users have mostly outgrown Tinder and the swipe-based interface of other dating apps (64 percent of people on Match are Gen-X or Baby Boomers), they have no qualms about finding romance with an app.
Currently, 80 percent of Match users have the smartphone app installed.