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But our sense was, we could do a lot more than that.” Analysts said it’s a logical next step for a company that has amassed a virtual treasure trove of data over the years.

“We have the buzz word of big data, and that lends itself to all sorts of different things.

Now in the top job for the first time, Warren has been doling out some tough love at the company he created in 2000.

He quickly uprooted the top management team, naming a new chief financial officer, chief technology officer, chief operating officer and head of public relations.

“I’ve seen a few Internet dating companies moving into other areas and failing,” Brooks said.

“But in the case of EHarmony it makes a lot of sense because they have deeper information on their users than any other company I can think of.” Still, Brooks said he doesn’t want EHarmony to lose focus on its core business, which “no question should have been a half-a-billion-a-year-revenue company by now.” It’s a criticism Warren doesn’t dispute.

Quiz: The year in business, 2012 He closed some of the company’s unprofitable international operations, switched advertising firms and whittled down the nine-member board to just himself and one other director.

“We have a good trajectory coming up,” said Armen Avedissian, EHarmony’s new chief operating officer.

EHarmony, which began as a site primarily for Christian singles, is now one of the most-recognized online dating brands in the -billion-a-year U. But it holds only a 13.6% share of the market, according to a September report by research firm IBISWorld.

Market leader Inter Active Corp, which owns numerous dating sites including Match and Ok Cupid, holds a 23.7% share.

He and his wife of 53 years, Marylyn, moved from a spacious home in Maine to a two-bedroom apartment in Santa Monica. He jokes that he must be one of the oldest CEOs in the country but says he plans to keep this up for five years before retiring for good.

It’s a grueling schedule, but one Warren said he felt compelled to take on as the company moves beyond online dating.

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