1 99 dating site

On May 1st, Mark Zuckerberg ‘shocked the world’ by announcing that Facebook will offer online dating features to its 2 billion plus users.

Although the timing is surprising, it is actually not far-fetched as Facebook began as a dating site called Face Mash in 2003, and has finally come full circle 15 years later.

When more detailed search criteria like height, body type, and ethnicity get applied, that number is further reduced to just a few results.

This is why the same legacy dating sites continue to get bigger over the years, while new innovative dating sites launch but disappear just as quickly.

As an expert in the industry, several online dating site owners have recently asked me for my opinion and if I think Facebook will be the online dating app killer.This is why most swiping apps only offer the most basic of search functionality. With over 200 million singles and a plethora of data for each of them (more than100 data points per user), Facebook is uniquely positioned to successfully offer this ‘Holy Grail’ advanced search functionality users have been craving.Creating quality matching algorithms has always been the achilles heel of dating sites.Think about how often you get a suggested match of someone who is too far away, a different religion, much older (or younger), or is someone you have nothing in common with.Dating sites fall short on creating relevant matches due a combination of: 1) lack of users, 2) lack of data on those users, 3) and a lack of talented product managers and data scientists to create a great algorithm.

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